Why People Say the UK Property Market Is “Dead” - And Why It Really Isn’t.

If you’ve chatted with anyone about property lately, you’ve probably heard someone say, “the market’s dead.”
But here’s the truth, it’s not dead at all. It’s just different.

After several years of post-pandemic, record-low interest rates, and properties selling in days for over the asking price, the market was bound to cool. What we’re seeing now in 2025 isn’t collapse, it’s correction.

Balancing the market

The UK property market went through an extraordinary few years. Cheap borrowing and lifestyle changes fuelled an unprecedented boom. But that level of activity wasn’t sustainable forever.

As mortgage rates rose and inflation started to bite, the pace naturally slowed, fewer bidding wars, longer selling times, and buyers taking a little more time to make decisions.

That doesn’t mean the market has stopped; it means it’s returning to normal.

According to recent figures, there were over 623,000 residential transactions in the first half of 2025, the strongest level since 2022. House prices in many areas are still rising modestly, with average growth of 2–4% year-on-year (Zoopla & Nationwide).

 A More Level Playing Field

For sellers, the days of instant offers may have passed, but that’s not bad news. The market is now more balanced, giving serious buyers and sellers room to negotiate fairly.

• Buyers now have more choice and less pressure to rush decisions.
• Sellers who price realistically and present their homes well are still achieving strong results.

Homes in good condition, priced sensibly, and marketed professionally are still selling quickly. The difference is that the bar is higher, presentation, photography, and pricing strategy matter more than ever.

Not All Markets Are the Same

It’s also important to remember that “the UK market” isn’t one single story.

While parts of London and the South East have seen softer demand, many regional towns and coastal areas remain lively, with first-time buyers and families still keen to move.

Locations offering good schools, community life, and value for money continue to attract consistent interest.

What This Means for You

If you’re selling, don’t be put off by the “doom and gloom” headlines. The buyers are still out there, they’re just being more selective on price and location.
Price your home based on the current market, not last year’s, and make sure your marketing stands out.

If you’re buying, this slow and calm pace is an opportunity. You can negotiate correctly, have time to do your research, and make your move with confidence.

In Conclusion

The UK property market isn’t dead, it’s maturing.

Times have changed and the market is following growing families, new jobs, lifestyle changes, or simply the desire for a fresh start.

Pricing your property based on the current market and reasonably will sell your property.