How to Give Your Home the Best Chance of Selling at a Higher Price
Everyone’s saying the high-end property market is “struggling” right now. I don’t fully agree. Homes at the upper end of the market can and do sell, but only when they’re presented and marketed properly.
We’ve just agreed a couple sales at £1 million+, right at the top end locally, and it went because the presentation and marketing matched the price point. In my experience throughout the UK, the difference between a property that sits and one that sells often comes down to the small details.
Here are a few things I recommend to any seller who wants to give their home the best chance of selling at a higher price:
1. First impressions matter
Most buyers decide how they feel about a home in the first 30 seconds of seeing it online and 10 seconds in person. Professional photos, video productions, and even the way the front door looks in the main image all make a difference. Before you list, step outside and look at your property like a buyer would. Does it look like a £1m+ home? If not, invest a little time and effort to get it there.
2. Declutter, but don’t strip the character
Buyers at the top end aren’t just buying walls and floors, they’re buying a lifestyle. Tidy, neutral spaces photograph well, but a little personality helps people imagine living there. Think “show home” but not “hotel room.”
3. Staging and flow
If a space feels awkward or overcrowded, buyers mentally discount it. Sometimes just removing or repositioning furniture opens a room. In some cases, we bring in staging furniture to show off how a space can work, especially for unusual layouts.
4. Tell the story of the home
A premium property should come with a premium narrative. What’s special about its location, design, or history? A well-written description and a professional video production can make your property memorable long after a viewing. Here’s an example of the type of video we use for our higher-end listings: Watch here.
5. Choose marketing that matches the value
High-end buyers often aren’t browsing the portals every day. They respond to targeted, high-quality marketing. Professional brochures, curated email lists, and social media campaigns aimed at the right demographic. The more premium the property, the more important the marketing and agent you use.
The good news is, even in a challenging market, premium homes can sell quickly and well when they’re prepared and presented correctly. That’s what we focus on at Red Squirrel: pairing a property’s best features with marketing that genuinely reaches the right buyers.
If you’re thinking about selling and want some no-pressure advice on how to position your home for the best result, you can see more of our work at www.redsquirrelpropertyshop.co.uk.
Charlie Panayi
